Learning to Love Networking

Love it or loathe it, networking is an essential component of today’s business world. Aside from some extroverts who thrive on the social engagement involved in networking and love cold-calling and working a room, many see it as a somewhat superficial exercise that lacks authenticity. However, the research says something different. According to Neil Munz-Jones, author of ‘The Reluctant Networker’, up to 70% of positions are filled via networking and he has numerous stories of how networking led to the sale of new consulting projects.

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