Think personal branding doesn’t have a place in the world of mining? Think again.

Contrary to the misconception that personal branding is reserved for those in more conventional career paths, it holds immense value for professionals in the mining industry. Here’s why.


In essence, crafting a personal brand centers around self-awareness. It entails introspectively examining your strengths and weaknesses, likes and dislikes. This process establishes an authentic foundation from which to advance your career and construct the life you aspire to lead.

Remember, the personal brand development process need not be public; you can refine it over time as your priorities shift.

Uncertain about where to begin? Here are some straightforward directives.

Compose Your Mission Statement

  • What are my values?
  • What ignites my passions?
  • What serves as my driving motivation?

Define Your Objectives

  • What aspirations do I hold for my life?
  • How do I envision success now and in the future?

Evaluate Your Aptitudes Against Your Objectives

  • What is my training and experience?
  • What are my strengths and vulnerabilities?
  • What attributes render me distinctive?
  • Who contributes to my happiness?

Clear comprehension of your abilities, potentials, and anticipations empowers you to prioritise qualities and relationships that propel you toward your objectives, while also identifying any hindrances.


Once your personal brand is internally defined, conveying it to others becomes more seamless. This process nurtures your confidence and emboldens you to seize inspiring opportunities.

In a role you already relish, consistent communication and behaviour steer you toward desired career growth. During transitions or job searches, the ability to articulate your ambitions and epitomise your brand positions you as an appealing candidate.



Your personal brand enhances credibility among colleagues and superiors. Their confidence in you positions you well for promotions and high-profile projects.

It also commands esteem in your wider professional network. Clarity about your contributions and interests empowers you to stay attuned to pertinent industry trends and locate your “tribe”: kindred spirits who involve you in conferences, webinars, events, whitepapers, and more.


Crafting and projecting your personal brand furnishes you with greater control over your professional image. It further provides flexibility to refine and expand your brand as your career progresses.

Bear in mind, that your career journey spans a considerable stretch – one we hope brims with fulfillment. Therefore, positioning yourself to attain truly meaningful outcomes is an astute move.

LinkedIn: 7 tips to rock your personal brand

LinkedIn? Why would I want to be on LinkedIn? I don’t own a multi-billion-dollar company – so why would anyone want to connect with me?

Well, long gone are the days where a logo would tell clients everything they needed to know about your company and the most colourful advertisement would catch attention. People aren’t buying into that anymore. People are buying into people. The fact is, if you are in business, your online presence portrays yourself and your business to the world. It is estimated that there are 10-15 million engineers worldwide – your personal brand needs to be strong enough to stand out in this cluttered environment.

Continue reading “LinkedIn: 7 tips to rock your personal brand”