Making decisions is a critical part of running any business, the success of your company depends on it. Most situations are not necessarily black or white; there is often greyness in issues you confront on a daily basis. Getting comfortable with the greyness or uncertainty in any choice is key to maintaining momentum.
How do you make it culturally “uncomfortable” to sit on the fence while simultaneously making a culturally “comfortable” environment where decision making, innovation and challenging the norms becomes part of your business routine? You do this by sharpening the fence posts.
“Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.” – Robert T. Kiyosaki
There are so many ways for fence sitters to stay where they are most comfortable, lurking in the ‘greyness’; generally this is driven by self-limiting beliefs and fear of the unknown. To solve this problem you have to inspire some action.
Here are a few tips on how to do this:
- Understand the self-limiting beliefs of those in your business, support them to overcome these fears, self-discovery takes time so be prepared to invest in this outcome;
- Don’t leave issues unresolved, encourage people to voice their opinions, explore their concerns and address them in a way that enables a decision to be made;
- Some people need time to make a decision so arm them information in advance of when you expect them to make a decision;
- Help people understand what winning looks like, create opportunities for people to be successful and create a reason for people to get off the fence;
- Reward decision making, celebrate ‘having a go’, and use failures to quickly move to test a new path to success.
Written by Simon Cohn (Managing Director)