LinkedIn: 7 tips to rock your personal brand

LinkedIn? Why would I want to be on LinkedIn? I don’t own a multi-billion-dollar company – so why would anyone want to connect with me?

Well, long gone are the days where a logo would tell clients everything they needed to know about your company and the most colourful advertisement would catch attention. People aren’t buying into that anymore. People are buying into people. The fact is, if you are in business, your online presence portrays yourself and your business to the world. It is estimated that there are 10-15 million engineers worldwide – your personal brand needs to be strong enough to stand out in this cluttered environment.

As engineers, it’s time to get into self-branding and the best platform to start that journey in the business world is LinkedIn.

Branding on LinkedIn simply means knowing how to highlight what you have to offer. With millions of accounts on LinkedIn, without fine-tuning your “brand”, you might get lost in the crowd. Stand out from the pack by rocking your personal brand with these seven tips.

Design Your Narrative

When someone first comes in contact with your profile, they will make an instant decision to keep reading – or pass on to the next profile – who is probably your competitor. Because of this, you need to focus on optimizing your profile to make it stand out.

To do this, choose the past jobs to put on your profile and which parts of these jobs to highlight – ensuring that these directly match the brand you are wanting to build.

Add Keywords

Think about what someone might type into Google if they were searching for someone like you. What are your job titles or qualifications? Consider where you’re located, your business name, etc.

Add your Elevator Pitch

If someone messages you or you want to talk to them about your brand, have a good 30 second elevator speech ready. If it is in online message form, you can use a one paragraph pitch instead. Keep it short, simple and straight to the point. Your pitch is only as good as the weakest link.

Focus on your connections

LinkedIn is a professional networking account, so simply going out and connecting with your friends really isn’t necessary. Sure, it can boost some exposure, which is fine, but you need to focus on the quality of your connections. Don’t just connect to connect. Seek out people in your field, look for those you admire or who represents their company in a way you like.

Use the Publisher Tool and Share Other Content

Consider writing content on the subject matter you’re interested in. Create a weekly or bi-weekly blog based on your personal brand. This will help boost your exposure and bring additional connections. And if you read something that represents your brand well, even if you didn’t create it yourself, share it and like it. Others will see this. This can bring about new connections simply for leveraging the other content.

Customise your URL

When you create a LinkedIn account you’ll end up with some garbled mess of a URL. So make sure you customise your URL. It helps it stand out on a page.

Industry Photo

Use a profile photo that represents not only your professional side but connects with the industry. Try to keep your branding images consistent across all of your online pages.

CV Strategies for Mining Professionals: Secure Your Next Career Move

Whether you’re just embarking on your journey in the mining industry or have spent years shaping your career, this concise guide is your compass for crafting a Curriculum Vitae (CV) – commonly known as your resumé – that stands out from the crowd.

Your CV serves as the key to unlocking coveted interviews, making it imperative that your resume shines with compelling content, showcasing your strengths and unwavering dedication to securing the job you desire.

Recruiters and employers look for:

Detailed experience

No need to be vague – clearly list the responsibilities you have had in previous employment. Some action words relating to the mining industry include: prepare; ensure; plan; review; operate; conduct; analyse; develop; schedule; launch; execute; coordinate; inspect; monitor; maintain.

For inspiration, LiveCareer has some CV examples for various mining industries.

Your qualifications

Include a list of licences you hold (and classes), qualifications and machinery operating tickets relevant to the role, including the date you obtained them and the expiry date (where applicable). Having the right qualifications, tickets or mandatory licences can fast-track your chance of employment. For drivers for example, an HR-X, dump or heavy truck licence is required for entry-level mobile equipment operator positions. There are other compliance certifications that can get you ready for work in the mining industry including courses about elevated work platforms, entering and working in confined spaces, an introduction to mining, or working at heights.  

Physical labour experience

If the role you are applying for is a physical one, list previous experience that shows you are capable of hard labour. This can include farming, construction, or volunteer firefighting for example. Likewise, as your job may require physically long hours and rosters away from home, employers will be looking for evidence of good physical health, so list any examples which show your physical interests or interests that help your mental wellbeing. If you’ve taken a fitness test, share your results on your resume. Unlike other 9-5 jobs, health and fitness is often important in mining.


When you list your work history, ensure you list the dates you started and finished those roles. If you have had any time out from work, have an explanation ready as employers who are looking for stability and reliability will want to know the reason.


Choose your referees, which are previous supervisors or managers, wisely. They are of vital importance when recommending you for a job, so tell them why the role appeals to you and that way they will know what skills to highlight during a reference check.

For more tips on choosing the right referee, visit Mining People International’s article.

Your commitment 

If you are new to working in mines, be willing to show how committed you are to wanting to work in the industry. Outline any courses you have done to prepare, or skills you have gained that are transferable to the job you are applying for. This includes instances where you have worked in a team, or jobs that require strong communication or problem-solving skills. While you should list this in your resume it is also a strong selling point for your cover letter.

Your social media presence

Recruiters and future employers now look online and at social media accounts to see what appears publicly about a person. It is a first impression, so ensure you are happy with the way you appear online or on social media.  You want your CV to do that talking, not anything that may paint you in a negative light on social media.

The mining industry is always in need of good talent and the financial rewards are often satisfying too. Hopefully this list gives you some insight into what employers and recruiters look for.

Sources & further reading:

Mining People International