Love it or loathe it, networking is an essential component of today’s business world. Aside from some extroverts who thrive on the social engagement involved in networking and love cold-calling and working a room, many see it as a somewhat superficial exercise that lacks authenticity. However, the research says something different. According to Neil Munz-Jones, author of ‘The Reluctant Networker (not an affiliate link)’, up to 70% of positions are filled via networking and he has numerous stories of how networking led to the sale of new consulting projects.