LinkedIn? Why would I want to be on LinkedIn? I don’t own a multi-billion-dollar company – so why would anyone want to connect with me?
Well, long gone are the days where a logo would tell clients everything they needed to know about your company and the most colourful advertisement would catch attention. People aren’t buying into that anymore. People are buying into people. The fact is, if you are in business, your online presence portrays yourself and your business to the world. It is estimated that there are 10-15 million engineers worldwide – your personal brand needs to be strong enough to stand out in this cluttered environment.